This course covers basic sales techniques. Each of the techniques pertains to one of the seven steps in the sales cycle -1. prospect, 2. initiate contact, 3. identify needs, 4. present the offer, 5. manage objections, 6. close the sale, and 7. repeat sales and referrals. Learn the ten reasons why a continuous sales training program is necessary, the five types of salesperson, which of them is most effective, and a brief overview of the advanced sales techniques employed by the most effective type of salesperson. Learn the importance and method for establishing sales objectives and an action plan for achieving them.