introduces the area of Site Selection and how to use it to your best advantage. It focuses on hotel group business, defined as selling 10 guest rooms or more, usually with a meeting space and an F&B revenue minimum. Ancillary revenue is generated by the F&B outlets, AV, spa, golf, resort fees, and internet fees. The anticipated total spend (the amount of revenue generated by the booking) is used to determine if the group is a good fit for the hotel. The spend also includes expenditures that flow into the local economy. Direct spending includes attendee, exhibitor, and event organizer spending. Revenue management is the ability to sell the right room at the right price and time to the right person. Different scenarios are discussed, providing guidance as to how to conduct the ultimate site visit, and give your property the advantage.