Channels of Distribution explains that over the past decade, the way hotels and hotel companies offer rooms for purchase to the buying public has changed dramatically. Whether it is the onset of the shared economy (AirBNB) or expansion of third-party intermediaries, purchasing channels and purchasing patterns are much more flexible and consumer centric than ever before. The driving force behind the changing hotel reservation market place is the OTA landscape. The Online Travel Agency landscape is very complex in nature. This course introduces the OTA landscape and provides instruction as to how to use it to your advantage.