Digital Marketing

Digital marketing is an umbrella term for marketing efforts that employ digital technologies, mainly via the Internet. An array of factors are driving the substantial growth of this type of marketing, including the increasing use of the Internet, mobile technology, and social media platforms. Despite the growth of digital marketing, few managers understand it. This course explains the different types of digital marketing campaigns, the seven major types of digital marketing content marketing, social media marketing, search engine optimization, search engine marketing, other paid digital advertising, and affiliate marketing.